1. Site structure is a vital aspect of your SEO strategy. The structure of your website shows Google which pages of your site are most important. This means you can influence which articles will rank highest in the search engines with your site’s structure. 

2. A website’s structure refers to how the website is set up, i.e. how the individual subpages are linked to one another. It is particularly important that crawlers can find all subpages quickly and easily 

3. In most cases, you’ll want to stick to using one or two image formats throughout your website, to maintain a consistent standard. The formats you choose should ideally provide a nice balance between quality and performance.
Starting a blog/website nowadays is not a difficult task but increasing its visibility and improving rank is the huge task we face afterward. This is the biggest challenge for bloggers, small businesses, and personal website owners.

4. Websites with loading time more than 3 sec results in higher bouncing rate and that’s where website structure is influenced.