Google’s new algorithm changes can affect your page rankings, as well as the practical steps you can take to stay on top.

  30-second summary:

• Google plans to update its algorithm in 2021 to include a factor called Page Experience.
• This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines.
• It also includes metrics in Google’s Web Vitals to do with a site’s loading speed, interactivity, and visual stability.
• For site owners and others, understanding these signals and making the necessary changes should be a priority.
• Among the steps to take are optimizing for mobile, improving page speeds, CTAs, and alt text for images.